James is looking over his sales record & open rates from his email software.
He knows his product is great (better than most on the market even) but his numbers are looking like binary – 1s and 0s.
And it’s not like he is not trying.
He has signed up for countless newsletters and online courses to learn how to improve the sales of his business. He learned from the online courses that copywriting is an important skill.
James realizes that he needs to learn & use copywriting for his business. The thought of winging it crosses his mind. But then he remembers the last time he got the shock of his life when he tried to wing fixing the electric socket by himself.
So what does he do? James decides to hire a freelance copywriter. Find out why that was the best choice for him. And how you too should hire a copywriter today.
Who is a Copywriter?
To begin, let us get who a copywriter is out of the way.
A copywriter writes words that sell (or prompt action).
You can liken a copywriter to a salesman behind a computer.
Copywriting like most skills is something that anyone can learn. However, freelance copywriters specialize in this skill and help business owners like you and James sell more products.
As a sidenote, copywriting should not be mistaken for copyrighting. Copywriting has to do with writing words that prompt people to buy or take action while copyrighting involves the protection of one’s intellectual property.
Now that you know what copywriting is, let us get into the meat of this post.
13 Reasons Why You Need to Hire a Freelance Copywriter For Your Business
Reason #1 You are not an expert
You are great at running your business. You know the ins and outs of your product like the back of your hands. While knowledge of your product is important, it does not mean you’re an excellent copywriter.
Copywriters have taken their time to learn the skill of persuasion and sales, to help business owners make more sales.
That way, all you have to worry about is making the best product or service you can make, while the copywriter worries about how to sell the product to people online.
If you are thinking “but it’s just words”, then you are in for a shocker.
And that my friend, is why you need to hire a copywriter for your business.
Reason #2 You want to put food on the table for your family
As a business owner, your family depends on you to care for their needs. You need to provide the basics – food, clothing, and shelter. And also have extra to enjoy fine things in life like vacations, gifts, and nice dinners at fancy restaurants.
Alas, you will not make sales to cater to these needs if your company’s copy sucks.
Reason #3 You want to save & make more money
Every business is on the lookout for ways to save more money. So why am I telling you that you’ll save more money when you hire a freelance copywriter?
You see, copywriters are more of an investment than a cost for your business.
Think of it this way: Would you spend $4 if you know you will get $6 back? Or even $4.5 back? That’s the kind of return a good copywriter gets you.
Aside from that, any freelance copywriter you hire will not be working as your employee. As such, you will not have to pay for insurance, health benefits, and all the other costs that come with a fulltime employee.
Reason #4 You are too close to your business
Ever wonder why doctors are not allowed to attend to close relatives that need an operation? The reason is not that they are not qualified – far from it. The reason is that they may be too emotionally attached to the point that it clouds their judgment.
The same applies to your business.
You might become too focused on your product/service that you fail to understand how others might see it. That is why you need to hire a freelance copywriter to help you out.
Reason #5 You want Google to like you
Copywriting today has gone beyond print ads and direct mails. Today, businesses need to create content consistently on blogs for their customers to find them. But for customers to find your blog content, it needs to show up on Google.
Enter: freelance copywriters.
You get someone who can write engaging content people love & content that Google loves when you hire a freelance copywriter.
Showing up on Google results will mean more leads and sales for your business.
Reason #6 You don’t want to be embarrassed
How can a copywriter save you and your business from embarrassment?
Do you want to be like this beer brand?
Or this local public school system?
No? Then hire an expert freelance copywriter. They don’t make silly copywriting mistakes.
Reason #7 Your competition already hired one
Fun fact: Companies with great products but poor copywriters don’t sell as much as companies with poor products but amazing copywriters.
You already have a great product, so why are you letting the other guys with inferior products sell more than you?
C’mon, hire a freelance copywriter will ya?
Reason #8 You don’t have the time
I get it. You are juggling so many balls at the same time. You cannot expect to write a spectacular piece of copy after a long day at the office. If at all, you even write anything, the copy will surely reek of tiredness.
Get that burden off your shoulders by hiring someone to do the work for you.
With the extra time on your hands, you can now focus on other revenue-building activities.
Reason #9 You want to turn customers to fans
As a business owner, you already know that it costs more to acquire a new customer than to keep one. And that is why you have a wonderful customer service in place so that your customers feel heard and cared for.
However, to turn these customers to fans, you need excellent pieces of copy. And I’m not bullsh*tting you here. Here is the thing, copywriting is more than writing words that make people buy. It involves emotions and making people take action.
Armed with a great freelance copywriter by your side, you can move people to become customers by buying your product, and also move them to become fans by prompting them to take actions like telling others about your business or sharing your content.
Double win for you, yaay.
Reason #10 You don’t want to sound like a robot
Businesses that don’t invest in good copywriters often end up sounding inanimate, like robots.
You know? The guys that plaster “Innovative, conceptualize, visionary, and synergy” all over their website. People don’t want to hear or read jargon you think they care about.
I know you’re cool and don’t want to sound like a robot.
Hire a freelance copywriter to help you communicate your value to customers in words that my 6-year-old cousin will understand.
Reason #11 Freelance copywriters understand your customers better than you
It is part of a copywriter’s job description to understand people – even your customers. Humans are moved by the same emotions and any copywriter worth his bucks knows how to tap into these emotions to drive action.
It’s science, baby.
Reason #12 You want more email subscribers
Owning an email list is important for any business. With an email list, you can see an ROI of up to 40%.
But to get people to join your list, you need to offer an incentive and use power words on your CTA buttons and landing pages to prompt them to take action.
Guess who writes the words on landing pages? You know it – freelance “freaking” copywriters.
Reason #13 You want better open and click-through rates
Getting people to join your list is one thing while getting them to open the emails you send is a completely different ballgame.
It’s no use having a mighty list without having good open rates and click-through rates.
A freelance copywriter can tinker with your subject lines and email copy to make more people open your emails and buy from you (and also get one or two comments about how your newsletter is their fav newsletter in the world).
So what’s it going to be?
Hiring and working with a freelance copywriter for your business is one of the best investments you can ever make.
Your time, bank account, and peace of mind will all thank you for it.
Are you ready to attract more leads to your business by working with a copywriter?
Send me a message at firstname.lastname@example.org for a FREE copy review of your website.