SEO writing & refreshing for software companies
Hi, I’m Nathan. I write and refresh long-form blog posts that help B2B SaaS companies generate more leads and revenue.
I've written for companies like:
Trevor Larson
Co-founder & CEO, NectarHR
"Nathan has blown us away at his ability to research and put together incredible pieces of content. He has a captivating writing style that is a perfect blend of friendly and interesting. He is a great communicator and sticks to deadlines. If you're looking for a top notch copy writer, I would highly recommend working with him."
You’ve got 99 problems
, but creating lead-generating content shouldn’t be one of them
76% of B2B buyers consume some form of content as they move through their buyer’s journey.
However, 60% of B2B marketers struggle to create engaging content for these buyers.
You need a bit of help, and as a B2B freelance writer, I can help you create content that:
Boosts your organic traffic
Marketers who prioritize blogging are 13x more likely to have a positive ROI on their efforts.
Generates more leads for you
B2B marketers who have blogs get 67% more leads than those who don’t.
Grows your revenue
SEO leads have a 14.6% close rate compared to 1.7% from outbound leads.
Natalie Slyman
Content Manager, Benchmark Email
"Working with Nathan was a pleasure! He was always timely and stayed within the scope of work. He helped us crank out some long-form content and ensure it was optimized for search. We definitely recommend using him for your content needs. "
Services
Cross writing off your to-do list
Long-form blog posts
Get blog content that attracts qualified leads from Google and turns them into customers.
- On-page SEO
- Keyword research
- Audience research
- Copy editing and proofreading
Content audit & refreshing
Revive old and outdated blog posts that have fallen off Google’s first page.
- Content update
- Match search intent
- Fresh stats and data
- Competitive analysis
Rafaella Aguiar
Director of Marketing, Kicksta
"Nathan is a great writer. His writing is top-notch, so also are his communication skills. I would recommend him if you want clear content that speaks to your target audience."
my process
Here's what to expect when you choose to work with me
We’ll kick-off with a 15-30 minutes introductory call where we’ll talk about your business goals, what you hope to achieve content, and whether we’ll be a great fit.
Using the information you provide on the discovery call, I’ll put together a project proposal containing deliverables, the project timeline, and what your investment would be.
When you accept the project proposal, we’ll sign a contract agreement.
I’ll require 30% – 50% of the project fee before kicking off.
For long-form blog posts, I’ll require a brief that would help me create my outline. Once you’ve signed off on the content outline, I’ll start working on the first draft.
For content refreshing, I’ll need access to Ahrefs (or SurferSEO) and your Google Analytics dashboard to perform an audit and find URLs that need an update.
Depending on the project scope, you’ll get your first draft in 3-5 days.
During this period, I’ll provide you with my progress status.
Once the draft is complete, I’ll send it over in a Google doc for you to review.
I’ll expect your review within a week.
You’re entitled to two rounds of revisions on each draft.
Once I receive your reviews, I’ll work on them within 1-2 days and send the “ready-to-be-published” draft or link over to you.
After the final submission, I’ll send an invoice for my remaining balance.
Danielle Zeitlen Hughes
Chief Personality Officer, More Than Words Marketing
"Nathan is a wonderful writer who is a pleasure to work with. He is a thorough researcher and has a style of writing that is friendly and informative. He delivers his work on time, takes direction and feedback well, and you never need to ask him to do something twice. I highly recommend him for your blog or content needs."
Who I work with
B2B Software Companies
I work with SaaS companies that want to generate more leads, boost their revenue, and become an authority in their niche through content marketing.
eCommerce brands
I help eCommerce brands create product pages, landing pages, and email sequences that improve their conversions.
Content marketing agencies
Many agencies have their work cut out for them. I come on board to provide extra copywriting and marketing hands to help satisfy their clients’ needs.
About me
Hey again 
.
Here’s a bit about me:
I’m a Eugene Schwartz stan, and I’m currently re-reading his Breakthrough Advertising book.
I’ve created content for leading SaaS brands like CoSchedule, Vimeo, Metigy, and Sender.According to CoSchedule’s Director of Inbound Marketing, this article I wrote for them was one of the best they published in 2020 and is converting at ~4%, which is way higher than the industry average (1.5%).
I have marketing certifications from HubSpot and Google.
I also believe companies who win are the ones that put their customers first. You may have seen me on:
